Video Strategy and Analytics
Make every video work harder.
A clear strategy turns each video into part of something bigger. Atlantic helps you plan it, make it, and measure it, so every piece earns its place.
What a strategy adds
A plan built around your goals
We start with what you need the video to achieve, then shape the ideas, formats, and channels to get there.
See what’s working while it runs
We report every week and move budget toward what’s performing.
One team, start to finish
Strategy, production, and reporting live with one team, from the first question to the final report.
The approach
Plan. Make. Measure. Repeat.
One team carries the work from the first question to the final report. Strategists, producers, editors, and analysts sit at the same table, with the brand knowledge that comes from years together rather than single projects. Whether you arrive with a plan or want help shaping one, we fit in where we’re most useful.
Strategy
Audience, goals, and the few numbers that matter, agreed before a frame is shot. We audit the footage you already own and put it back to work.
Production
Craft from feature film and premium television, with editorial, VFX, and generative tools in house.
Measurement
Every deliverable is tied to a metric we track across platforms and report in plain language your leadership can use.
Refinement
What performs earns more weight in the next round. What doesn't gets recut or retired.
We value long-term relationships with our clients. 80% of our work comes from clients who have hired us before.
JPMorgan · Prudential · Thoma Bravo · Boulder Crest
Case studies
Partnerships that grow.
We do our best work over the long term, building on each project, reusing content in new campaigns, and supporting wider marketing efforts.
Consumer brand · Mike's Amazing Foods · Six-market test, 2026
Mike's Amazing Avo Baby
A three-month market test to launch an avocado mayo in six markets. We planned the campaign, produced four social video spots and a package of stills, and ran them in two stages: first to build an audience on Meta and TikTok, then to bring the people who watched most of a film to the product page. Reports went out every Thursday and the budget followed what performed. Every creative measure improved in each of the first six weeks.
Nonprofit · Partner since 2021
Boulder Crest Foundation
We played a key role in the creation of a multi-year, multi-platform strategy around Posttraumatic Growth, then produced every layer of it: award-winning films, a clinical certification course, public education, and Choose Growth, a national awareness campaign.
Start a project
Tell us what you're making and what you’d like it to achieve. A producer and a strategist will read it and reply personally.